PRIVACY NOTICE

Avalonia Media Ltd — UK GDPR Compliance Directive

Last Revised: July 15, 2026

Status & Scope Disclosure: This digital platform operates strictly as a single-page informational guide regarding European tourism, itineraries, and landmark reviews. We do not sell passenger tickets, arrange hotel bookings, manage travel excursions, or accept financial transactions. All links to travel aggregators, booking portals, and tourist attractions on this site are direct outbound partner (affiliate) links.

1. CONTEXT AND DATA CONTROLLER

This Privacy Notice explains how Avalonia Media Ltd ("we", "our", "us") collects, processes, and maintains the integrity of information associated with visitors ("you", "your") accessing our informational single-page web environment (the "Platform").

We process your personal data in strict compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For the purpose of these regulations, Avalonia Media Ltd acts as the Data Controller.

2. CATEGORIES OF INFORMATION HANDLED

Given the strictly non-transactional, informational scope of our Platform, we do not require user accounts, logins, or registration details. Consequently, data processing is limited to:

• Log Information and Device Metadata: Technical details transmitted automatically by your browser when you view the Platform. This encompasses your internet protocol (IP) address (stored in masked form), browser user agent string, operating system, referrer paths, and interactions such as outbound partner link navigation.
• Visit and Click Logs: We maintain first-party server logs on our hosting infrastructure recording page visits and clicks on outbound partner links. Each entry may include a timestamp, masked IP address, browser user agent, source page (e.g., index.html or en.html), and the Google Ads click identifier (GCLID) when present in the URL. If no GCLID is present, this is recorded as organic traffic. These logs are not sold to third parties.
• Inbound Communications: If you elect to write to us directly at our published email addresses or utilize contact forms, we will process your name, contact email, and the factual content of your inquiry solely to address your communication.

3. LEGAL BASES AND PURPOSES OF PROCESSING

We rely on our Legitimate Interests (Article 6(1)(f) of the UK GDPR) to process your metadata and technical logs for the following operational reasons:

• Ensuring stability, network security, and uninterrupted presentation of our digital guide;
• Aggregating anonymous usage metrics to evaluate user interests and optimize our curated European travel content;
• Identifying the performance and conversion rates of outbound affiliate partner links placed within our editorial write-ups.

We retain visit and click logs for up to 90 days, after which they are automatically deleted from our server.

4. OUTBOUND REDIRECTS AND AFFILIATE COOKIE TRACKING

Our editorial travel guides incorporate direct affiliate (partner) hyperlinks to external travel engines, booking aggregators, and commercial hospitality operators. Clicking on these links redirects you directly to third-party domains.

These third-party entities use their own cookies, pixel tags, and tracking code to attributes any subsequent travel purchases or reservations to our referral source. Avalonia Media Ltd has no control over, and accepts no legal liability for, the independent tracking practices of these external sites. We strongly encourage you to consult the respective privacy statements of any third-party website you navigate to.

5. SECURITY OF PERSONAL DATA

We maintain appropriate physical, electronic, and administrative protections designed to prevent unauthorized access, loss, misuse, or alteration of collected analytical data. All data transfers to and from our Platform are secured using industry-standard Hypertext Transfer Protocol Secure (HTTPS) encryption.

6. INDIVIDUAL RIGHTS UNDER UK GDPR

As a resident of the United Kingdom or the European Economic Area (EEA), you possess enforceable legal rights regarding your information, including:

• The right to obtain confirmation and copy of your processed technical data;
• The right to request immediate correction or deletion of any personal correspondence stored by us;
• The right to object to metadata processing based on your individual situation;
• The right to lodge an administrative complaint with the UK Information Commissioner's Office (ICO).

7. OPERATIONAL REVISIONS

We reserve the right to modify this Privacy Notice as our informational activities evolve. Amendments will become effective immediately upon posting on the Platform. We recommend periodic review of this statement.

8. CORPORATE IDENTIFICATION AND CONTACT

If you wish to query our data handling practices or exercise your statutory rights under the UK GDPR, please reach out to us at our registered business location: